What comes to mind when you think of a brand?   Do you think of big name companies?  Each of these companies have a strong and purposeful brand.  

• Apple is known for its innovation, simplicity and support
• The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile) 
• Target's brand position is “design for all.” Although Target never says this directly, it communicates it consistently through its personality, which is cool, fun, trendy and fresh.

There are Three Types of Branding

• A corporation or company brand.
• A product brand.  When you think of a specific product, what comes to mind?  
• Maybe it’s coca-cola or a shoe brand or a health product

• A personal...

We are talking about the caregiver type called Nostalgic.  

Do you find yourself saying:

• "Ah, the good old days" 
• "If only I could go back and relive those moments." 
• "I wish I could rewind the movie of my life and enjoy the way it was."  

Well friend, we're going to dive deep into this today and talk about the qualities and the impacts of being a Nostalgic.  

If you haven’t taken our quiz called “What’s your Caregiver style?  Go to cathylvan.com/quiz     

I want to start out with a story from my past.  

I lived in a middle class, blue collar home.  My dad worked in the automotive business and my mom clean houses.  They worked hard and took pride in the things they had.  They were always doing home improvement and working on the curb appeal of our home.  But one thing I really remember was the fun time.  When they weren’t working, they liked to...

People call me a hustle, a powerhouse, a boot straper, or an energizer bunny.   I am energetic, determined and an achiever.  

Is this you?   Most of the time, some of the time, before caregiving or something you're striving for?

One of the results of my quiz called “What’s your caregiver style?” is The Go-Getter.  

Qualities of a Go-Getter

Go-Getters are active, flexible people who put a great deal of passion and energy into juggling it all and being an effective caregiver.  Your ability to adapt and willingly jump in with a positive attitude and enthusiasm provides comfort to your Loved One.   

You pride yourself in staying motivated and ambitious with your high levels of organization and multitasking.  Your mottos are "get it done" or "I'll figure it out". 

Can you relate?   These qualities may be innate or experiences you been taught.  

 Go-Getters...

Identify Your People Pleasing Tendencies

Let me get real honest and raw with you today.  This podcast was hard to prepare for and it’s even harder to share.  This podcast is all about people pleasing.  Why you say - I am a people pleaser and I should really have my own club or group.  

Are you saying, Yes too.  Or are you saying No, I am not a people pleaser

Well, my friend, I have three quick statements before we begin.

• We all have people pleasing tendencies
• People pleasing isn’t all bad 
• But… people pleasing can lead to stress and burnout especially if you are a caregiver.  

Before we deep dive into this topic, I have something really excited to share with you! It’s a Quiz.  This one is very different.   It’s not one asking you what character you are or what color or animal you are…..  It’s truly about caregiving with very, very informative results. ...