When life thrusts us into the role of a caregiver, the transformation we undergo can be as profound as it is challenging. Tracy Donaldson's story is a testament to this transformation. A seasoned HR professional and former corporate VP, Tracy found herself navigating the dual roles of caring for her mother and spouse while simultaneously undergoing a personal journey of self-discovery and growth.

Tracy's candid recount of her experiences sheds light on the complexities of caregiving. She speaks of the early signs that care is needed, the emotional weight of responsibility, and the practicalities of managing day-to-day logistics. This resonates with many who find themselves in similar situations—juggling the roles of caregiver, professional, and individual with personal needs.

Self-care emerges as a recurring theme throughout the episode. Tracy's personal anecdote serves as a poignant reminder that taking care of oneself is not indulgent but essential. As she shares...

What comes to mind when you think of a brand?   Do you think of big name companies?  Each of these companies have a strong and purposeful brand.  

• Apple is known for its innovation, simplicity and support
• The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile) 
• Target's brand position is “design for all.” Although Target never says this directly, it communicates it consistently through its personality, which is cool, fun, trendy and fresh.

There are Three Types of Branding

• A corporation or company brand.
• A product brand.  When you think of a specific product, what comes to mind?  
• Maybe it’s coca-cola or a shoe brand or a health product

• A personal...