What comes to mind when you think of a brand?   Do you think of big name companies?  Each of these companies have a strong and purposeful brand.  

• Apple is known for its innovation, simplicity and support
• The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile) 
• Target's brand position is “design for all.” Although Target never says this directly, it communicates it consistently through its personality, which is cool, fun, trendy and fresh.

There are Three Types of Branding

• A corporation or company brand.
• A product brand.  When you think of a specific product, what comes to mind?  
• Maybe it’s coca-cola or a shoe brand or a health product

• A personal brand.

What is Your Personal Brand? Your personal brand is how you promote yourself. It is the unique combination of your skills, experience, and personality that you want the world to see you. ... You use your personal branding to differentiate yourself from other people.

You're representing your personal brand in your professional role or your business, with your family/friends  and now caregiving.    

Branding is so much more than the way you look (but that’s an important part).  It’s also your personality, delivery of your message and more.  

Today I want to talk about you, the caregiver and your caregiver / personal brand.  

When you look at yourself through the eyes of being a brand and most importantly who you are today?

• What do you see?
• What do you hear?
• How do you feel about yourself?
• Do you want to spend time with yourself?

Your personal caregiver brand is the unique combination of...