Hello, and welcome to this special episode, a milestone, the 200th installment of the Caregiver Cup Podcast. I'm thrilled to share this journey with you and delve into the essence of our caregiving community.

Our story began in October 2020 as The Caregiver Wife Podcast, a personal endeavor to share the lessons learned while navigating the challenging terrain of caregiving. What started as a coping mechanism evolved into a passion project—more than just filling your cup; it's about empowerment, becoming your best self, and discovering strategies to enhance this caregiver life.

Let's take a moment to reflect on our evolution. We've been recognized, ranking 34th in FeedSpot's 80 Best Caregiver Podcasts and in the top 10% globally according to Listen Score. With 182 solo episodes and 18 guests, including spouses, siblings, authors, health professionals, activists, and working women, the podcast has become a diverse tapestry of experiences.

 Thank you for the...

What comes to mind when you think of a brand?   Do you think of big name companies?  Each of these companies have a strong and purposeful brand.  

• Apple is known for its innovation, simplicity and support
• The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on the Amazon.com Web site (the arrow becomes a smile) 
• Target's brand position is “design for all.” Although Target never says this directly, it communicates it consistently through its personality, which is cool, fun, trendy and fresh.

There are Three Types of Branding

• A corporation or company brand.
• A product brand.  When you think of a specific product, what comes to mind?  
• Maybe it’s coca-cola or a shoe brand or a health product

• A personal...